Free Guide · Checklist

Is your website really working for you?

A quick, honest checklist that reveals in minutes whether your website is building trust and turning visitors into clients… or quietly losing them for you.

By Hala Alazzeh · UI/UX Designer & Brand Identity

Most websites look nice. But few of them actually “work.”

Your website has one job: take the right visitor and turn them into a client, clearly and confidently, without you having to be there to explain.

And when it fails, it rarely fails loudly. It leaks quietly: a visitor who didn’t trust you, a message that never landed, a button no one could find… and you never see the clients who walked away.

This is a 5-minute review that uncovers those leaks. Be honest, check off what truly applies, and tally up your score at the end.

How to use it: open your website on mobile and laptop, and walk through the points as if you were a first-time visitor who doesn’t know you. Only check off what’s genuinely true.

1 The First 5 Seconds

A visitor decides to stay or leave within seconds.

Within 5 seconds, a visitor knows what you offer and for whom. The headline speaks to the visitor’s outcome or problem, not just your job title. There is one clear call to action at the top of the page (a single, prominent button). The design feels modern and intentional, not a dated template.

2 Trust

People buy from those they trust before they understand all the details.

There is real proof early on: client testimonials, results, recognizable names, or numbers. There’s a human touch, your photo, your voice, or your story, genuine and consistent. You show the transformation and the result, not just a list of features. Who you are and how to reach you is easy to find (not hidden).

3 Clarity & Message

A confused visitor doesn’t buy, they leave.

Every page has one clear goal and an obvious next step. You speak your client’s language, no jargon and no “we’re passionate about…”. Services are presented as outcomes and problems solved, not a pile of features. The path from landing to getting in touch is short and clear.

4 The Conversion Path

A beautiful website with no clear path = a brochure, not a tool.

The call to action repeats throughout the page (not just once at the end). Getting in touch / booking is two clicks or fewer. Each page asks for one thing, without overwhelming with too many options. There’s a low-commitment entry point (a free guide, a quick call) for those not yet ready to buy.

5 Mobile & Speed

Most of your visitors are on mobile to begin with.

It looks and works beautifully on mobile (try it right now). It loads in under ~3 seconds. Text is readable without zooming, and buttons are easy to tap. Nothing is broken, cut off, or overlapping on small screens.

6 The Feel

Your website should feel like the real level of your work.

The website reflects the actual quality of your work and feels cohesive and intentional. You’d be proud to send it to your dream client right now, without hesitation.

★ Your Score

18-22Your website is working for you. Fix the small gaps and keep it sharp.

12-17A strong foundation, but opportunities are leaking. A focused update brings its value back quickly.

Under 12Your website is most likely working against you. Time for a thoughtful rebuild.

Whatever your score, this is fixable.

If you found even one problem (and usually it’s more), I can help. I design and build brands and websites that build trust instantly and turn visitors into clients, quietly working for you. Let’s make your website actually work.

Get in touch now

Hala Alazzeh

UI/UX Designer · Brand Identity

0 / 22 points complete

Check off the points that are true to see your score…